What keywords do gay pride clothing people use
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Pride Month shouldn’t be synonymous with consumerism. North of 90% of queer-identifying people support businesses that target pink money, while actively boycotting anti-gay companies who go against their moral standings MarketingMag found that nearly 70% of queer-identifying individuals admit to being “positively influenced by ads that contain gay and lesbian imagery.” (For context: 5.6% of adult Americans are now identifying as LGBTQI+ 9.1% of Millennials align as LGBTQI+ almost 16% of Gen Z see themselves as members of the LGBTQI+ community.) Referred to as “pink money” - the purchasing power of the “gay community” - recent years have seen massive growth in the economic spending sector held by queer people, catching the attention of businesses with increasing intensity. LGBTQI+ adults in the United States hold a combined buying power of $917 billion dollars. Marketing drives and pushed advertisements, be them IRL or digitally splayed, play on that inherent quality - making it all that much harder to see past the guise of surface-level queer solidarity and flashy Instagram posts. Human beings are drawn and guided by a stimulus it’s a survival instinct, quite frankly. In a roundabout way, being enticed solely by a rainbow filter of a cheeky bit of queer website copy could even lead you to spend your hard-earned cash on a product made by a company that’s far from inclusive or ethical, or environmentally conscious. It’s easy to start looking at the world with those colored glasses, which can adversely affect your conscious purchasing decisions. However, Pride Month - in more recent years, especially after the Marriage Equality Act was passed in 2015 - has become a month-long celebration inundated by glossy marketing campaigns selling you, the consumer, on a brand’s unshakable support for the LGBTQI+ community. It’s a calendar staple that pedestals inner authenticity Pride Month is an homage to the breaking shackles, tethered by living in a world predicated on heteronormativity. It’s a 30-day review of LGBTQI+ history, reflecting on the progress made and the work that still needs to be done. It’s a month to find love or simply fuck around - quite literally. It’s a time to revel in one’s outright queerness. (Photo: Getty Images/drasa)Īs a gay man, Pride Month brings with it a basket case of celebrations and contemplations.